running an e-card service

I'm planning to offer an ecard service for a local traffic but I'm concerned if I have to take any precautions.

assuming most users of this service will be sending to free based webmail such as hotmail I'm concerned on measures I should take to avoid all cards sent ending up in spam/junk mail folders even if they are not. (do things like SPF help?)

the e-mails will be sent out by php, is there anything that should be done in order to avoid being used for spam? I am considering a capcha style user verification before a card being sent out.

I'll be greatful to hear any helpful thoughts you might have about this subject.

 

 

 

 

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