Shared v. Unique SSL Certificates

Recently, I've been getting some inquiries about SSL, and I don't really know enough to answer some of the questions, such as this one.

What are the benefits of having your own certificate v. using a shared certificate? Who needs their own certificates v. a shared one? Is there any argument for a small-to-medium sized business doing online commerce as a secondary source to get its own certificate?

Thanks!

Paul H

 

 

 

 

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